The majority of Arts Majors require 100 points of study for attainment. This means out of the 300 point program, you have the opportunity to achieve two Majors in your course. Along with this, the Faculty of Arts offers a variety of Breadth Subjects designed to enhance your learning with options from a variety of fields.
Students completing a Major in Media and Communications
The major in Media and Communication requires:
- One Level 1 Media and Communication subject AND One Arts Foundation subject (25 points)
- Three Level 2 Media and Communications subjects (37.5 points)
- Three Level 3 Media and Communications subjects which must include the compulsory Capstone subject Perspectives in Global Media Cultures (MECM30002)(37.5 points)
Students completing a Minor in Media and Communications
The minor in Media and Communication requires:
- One Level 1 Arts discipline subject AND One Arts Foundation subject (25 points)
- Two Level 2 Media and Communications subjects (25 points)
- Two Level 3 Media and Communications subjects (25 points)
This is a sample subject list only. Subjects offered may change from year to year. Current and commencing students must refer to the University Handbook for enrolment purposes.
Sample Study Plans
|Level 1 - Subjects|
|Media and Society||12.5|
Media and Society
This subject provides students with a thematic overview of the study of media and communications. The subject addresses the production and distribution of media and the work of media audiences in historical and contemporary contexts. It engages students in debates over the relative analytical power of such approaches as the economics of the media industry and the relations between media, politics and public life. It encourages students to develop their critical capacities by enlarging their understanding of both the empirical nature of the media and the range of theoretical approaches to them.
Detailed Information MECM10003
|Introduction to Media Writing||12.5|
Introduction to Media Writing
This subject aims to enhance students' writing in general by introducing them to the fundamental skills used by professional writers within the Media and Communications industries. Through a workshop format, students will work on their own news stories in order to enhance their mastery of written communication. Students will be made familiar with strategies for planning, editing and revising their work, as well as that of others. Students will also become familiar with various styles and contexts of media writing and develop an introductory understanding of the various writing skills required to communicate effectively to mass audiences. In addition, through the lecture format, students w...
Detailed Information MECM10006
|Level 2 - Elective Subjects|
|Understanding Australian Media||12.5|
Understanding Australian Media
This subject examines Australian media with an emphasis on its political nature and issues of media convergence, citizenship, policy, regulation, ownership, governance and local content. Students are encouraged to actively, and critically, examine their own media use. Drawing on this, and a range of case studies, students will engage with debates about journalism and ethics, the nature of commercial and public media, and the changing shape of news and current affairs. Major topics include advertising, commercial television, public broadcasting, newspapers, online media, talkback radio, and journalism and ethics. On completion of this subject, students should have developed a strong grasp ...
Detailed Information MECM20006
|Comparing Media Systems||12.5|
Comparing Media Systems
While new communication technologies, satellite broadcasting, and the Internet have contributed to an increasing connectedness between different regions, a deeper understanding of the organisational structure of this ‘connectedness’, the national and transnational regulation and the ways in which these are perceived in different societies and national contexts becomes increasingly important. In particular the increasing role of supra- and subnational media within such a transnational public require new 'comparative' methodological approaches. This subject will explore the organisational, cultural and political structures of transnationally operating media organisations in order to identif...
Detailed Information MECM20010
This subject introduces students to practical techniques underpinning effective communication for the internet. Students participate in lab-based workshops in researching, producing and evaluating various forms of digital communication, with the aim of realising a specific online project during the semester. Lectures contextualise the practical workshops within contemporary media and communications studies research to provide a critical understanding of the social, economic and political issues associated with internet communication and digital culture. Topics covered include online collaboration, visual communication, impression management, peer economies, and digital labor
Detailed Information MECM20003
|Approaches to Media Research||12.5|
Approaches to Media Research
Research is a vital activity of media professionals and academics. This subject offers a critical introduction to the traditions, approaches and methods used to conduct research into media industries, texts, audiences and platforms. This subject is designed to introduce students to major approaches to media and communications research at an intermediate level. It covers approaches drawn from both humanities and social sciences, including approaches to the analysis of media texts, investigating media audiences, media engagement and media use. Students completing this subject will gain a deeper understanding of a range of different theoretical perspectives on media, and the way in which the...
Detailed Information MECM20011
|Text and Audio Journalism||12.5|
Text and Audio Journalism
This subject teaches the craft of writing hard and soft news stories for a range of digital and print mass media news publications. With an emphasis on news writing, students learn what news is and how (and why) news priorities and story treatment may differ between print, broadcast and online. Students will learn how to write news and feature stories, as well as producing one piece of broadcast journalism. Students learn how accuracy, as well as clear and concise language. The subject introduces the core skill of interviewing with students provided with ample opportunity to put into practice what is covered in both lectures and classes. The subject also looks at professional codes of eth...
Detailed Information MECM20013
|Level 3 - Elective Subjects|
|Media and Communications Project||12.5|
Media and Communications Project
The Media and Communications Project provides students with an opportunity to conduct an extensive analysis of any form of media output, theoretical framework, institutional structure, or mode of reception. Students will deploy, and reflect upon their selected method of analysis and present their findings in a written report. They will be offered guidance throughout the process of conceiving, designing, executing and writing their report. The final written project should aim to produce a critical evaluation of the topic with reference to relevant positions of theory and debate, the methods and methodology deployed, as well as their own research practice. On completion of this subject, stu...
Detailed Information MECM30015
|Digital Media Research||12.5|
Digital Media Research
In this subject students will learn essential skills of digital quantitative and qualitative media research. This will include how to use software tools to collect, clean and analyse social media data (please note: no programming or script writing skills are required). Such skills are widely used in companies, NGOs, governments and the like. Students will apply the skills to write a report on set topics. This subject will provide students with essential skills for careers in media and communications positions, such as audience research, PR, marketing and data journalism.
Detailed Information MECM30016
|Media Futures and New Technologies||12.5|
Media Futures and New Technologies
This subject examines the pressures of technological change on contemporary media institutions and communications practices. Students will be introduced to key debates about media convergence, the relationship between technological change and media practices, and the shift from mass communication to networked communication. A range of case studies drawn from different media sectors including photography, the music industry, television, cinema, and the Internet will be complemented by examination of emerging practices such as video games, digital art and surveillance. Students completing the subject will be able to develop a critical understanding of the forces affecting how new technology...
Detailed Information MECM30004
This subject focuses on the development, management and control of marketing communications, both locally and internationally. Topics will include advertising, sales promotion, public relations, and other elements of the communications mix. Particular emphasis will be placed on the importance of integrating promotional efforts, and on the marketing manager’s role in planning, implementing and evaluating marketing communications. Students will develop an understanding of the operational and creative elements involved in developing promotional campaigns and the strategies used to communicate with target audiences as well as the underlying principles behind these approaches. They will engage...
Detailed Information MECM30013
|Digital and Mobile Journalism||12.5|
Digital and Mobile Journalism
This subject teaches writing, research and production skills for digital media, with a particular focus on journalism created on mobile devices, a significant, but still emerging, field of contemporary news production. Students learn how to produce and manage content across a range of digital media platforms and formats (video, audio, image, text); with a key component of the course shooting video and recording audio to industry standard using their own mobile devices. Techniques taught involve coverage of both breaking news and scripted news stories, as well as practices of curating and spreading digital content. Students also learn to edit news stories and rich media files using a range...
Detailed Information MECM30017
Issues of trust, identity, and evaluating credibility, are central to any consideration of knowledge claims within the context of social media communication and public debate more broadly. This subject will engage with a range of new theoretical understandings and empirical data under the rubric of 'cyberpsychology' to gain critical assessments of this fast-changing field. Topics such as online identity, online relationships and dating, pornography, children's use of the internet, cyber bullying, online games and gambling, and deception and online crime will comprise the core elements of study.
Detailed Information MECM30018
|Level 3 - Capstone Subject|
|Perspectives in Global Media Cultures||12.5|
Perspectives in Global Media Cultures
This subject explores global media across different cultures. Students will engage with debates on different aspects of global cultures, including national cultural formations, institutional structures, media ownership, and transnational media. By concentrating on the effects of globalisation and new information technologies in and from different geographical regions, students of Global Media Cultures will broaden their understanding of the institutional and cultural contexts of global media. This subject addresses debates on globalisation, including those regarding the global-local interaction, questions of cultural agency, identity politics, and the economic and political functions of s...
Detailed Information MECM30002