The majority of Arts Majors require 100 points of study for attainment. This means out of the 300 point program, you have the opportunity to achieve two Majors in your course. Along with this, the Faculty of Arts offers a variety of Breadth Subjects designed to enhance your learning with options from a variety of fields.
Students completing a Major in Media and Communications must complete:
- One Level 1 subject
- One Arts Foundation subject
- 37.5 points of Level 2 Elective subjects
- 25 points of Level 3 Elective subjects
- One Level 3 Capstone subject
Students completing a Minor in Media and Communications must complete:
- One Level 1 subject
- One Arts Foundation subject
- 25 points of Level 2 Elective subjects
- 25 points of Level 3 Elective subjects
This is a sample subject list only. Subjects offered may change from year to year. Current and commencing students must refer to the University Handbook for enrolment purposes.
Sample Study Plans
|Level 1 - Subjects|
|Media and Society||12.5|
Media and Society
This subject provides students with a thematic overview of the study of media and communications. The subject addresses the production and distribution of media and the work of media audiences in historical and contemporary contexts. It engages students in debates over the relative analytical power of such approaches as the economics of the media industry and the relations between media, politics and public life. It encourages students to develop their critical capacities by enlarging their understanding of both the empirical nature of the media and the range of theoretical approaches to them.
Detailed Information MECM10003
|Level 2 - Elective Subjects|
|Understanding Australian Media||12.5|
Understanding Australian Media
This subject examines Australian media with an emphasis on its political nature and issues of media convergence, citizenship, policy, regulation, ownership, governance and local content. Students are encouraged to actively, and critically, examine their own media use. Drawing on this, and a range of case studies, students will engage with debates about journalism and ethics, the nature of commercial and public media, and the changing shape of news and current affairs. Major topics include advertising, commercial television, public broadcasting, newspapers, online media, talkback radio, and journalism and ethics. On completion of this subject, students should have developed a strong grasp ...
Detailed Information MECM20006
|Comparing Media Systems||12.5|
Comparing Media Systems
While new communication technologies, satellite broadcasting, and the Internet have contributed to an increasing connectedness between different regions, a deeper understanding of the organizational structure of this ‘connectedness’, the national and transnational regulation and the ways in which these are perceived in different societies and national contexts becomes increasingly important. In particular the inreasing role of supra- and subnational media within such a transnational public require new ‘comparative’ methodological approaches. This subject will explore the organizational, cultural and political structures of transnationally operating media organizations in order to identify...
Detailed Information MECM20010
This subject introduces students to techniques in various modes of communication for digital media, with a focus on publishing for the internet. Students receive workshop instruction in digital content creation and web publishing techniques, with the aim of realizing specific projects during the semester. Lectures introduce students to issues in contemporary communications research and a present range of case studies exploring the internet's social, economic and political functions in order to contextualize their understanding of both internet theory and practical communication techniques. On completion of this subject, students will have gained a broad overview and developed skills relev...
Detailed Information MECM20003
|Approaches to Media Research||12.5|
Approaches to Media Research
Research is a vital activity of media professionals and academics. This subject offers a critical introduction to the traditions, approaches and methods used to conduct research into media industries, texts, audiences and platforms. This subject is designed to introduce students to major approaches to media and communications research at an intermediate level. It covers approaches drawn from both humanities and social sciences, including approaches to the analysis of media texts, investigating media audiences, media engagement and media use. Students completing this subject will gain a deeper understanding of a range of different theoretical perspectives on media, and the way in which the...
Detailed Information MECM20011
This subject teaches the craft of writing hard and soft news stories for a range of digital and print mass media news publications. With an emphasis on news writing, students learn what news is and how (and why) news priorities and story treatment may differ between print, broadcast and online. The subject also looks at how traditional news writing differs from other forms of journalistic writing such as blogs or opinion/comment pieces. Students learn how accuracy, as well as clear and concise language, is vital to all kinds of journalistic writing as well as the critical differences between creative writing, public relations writing (PR) and journalistic writing. This subject teaches the...
Detailed Information MECM20013
|Level 3 - Elective Subjects|
|Media and Communications Project||12.5|
Media and Communications Project
The Media and Communications Project provides students with an opportunity to conduct an extensive analysis of any form of media output, theoretical framework, institutional structure, or mode of reception. Students will deploy, and reflect upon their selected method of analysis and present their findings in a written report. They will be offered guidance throughout the process of conceiving, designing, executing and writing their report. The final written project should aim to produce a critical evaluation of the topic with reference to relevant positions of theory and debate, the methods and methodology deployed, as well as their own research practice. On completion of this subject, stu...
Detailed Information MECM30015
|Digital Media Research||12.5|
Digital Media Research
In this subject students will learn essential skills of digital quantitative and qualitative media research. This will include how to use software tools to collect, clean and analyse social media data (please note: no programming or script writing skills are required). Such skills are widely used in companies, NGOs, governments and the like. Students will apply the skills to write a report on set topics. This subject will provide students with essential skills for careers in media and communications positions, such as audience research, PR, marketing and data journalism.
Detailed Information MECM30016
|Media Futures and New Technologies||12.5|
Media Futures and New Technologies
This subject examines the pressures of technological change on contemporary media institutions and communications practices. Students will be introduced to key debates about media convergence, the relationship between technological change and media practices, and the shift from mass communication to networked communication. A range of case studies drawn from different media sectors including photography, the music industry, television, cinema, and the Internet will be complemented by examination of emerging practices such as video games, digital art and surveillance. Students completing the subject will be able to develop a critical understanding of the forces affecting how new technology...
Detailed Information MECM30004
This subject focuses on the development, management and control of marketing communications, both locally and internationally. Topics will include advertising, sales promotion, public relations, and other elements of the communications mix. Particular emphasis will be placed on the importance of integrating promotional efforts, and on the marketing manager’s role in planning, implementing and evaluating marketing communications. Students will develop an understanding of the operational and creative elements involved in developing promotional campaigns and the strategies used to communicate with target audiences as well as the underlying principles behind these approaches. They will engage...
Detailed Information MECM30013
Issues of trust, identity, and evaluating credibility, are central to any consideration of knowledge claims within the context of social media communication and public debate more broadly. This subject will engage with a range of new theoretical understandings and empirical data under the rubric of 'cyberpsychology' to gain critical assessments of this fast-changing field. Topics such as online identity, online relationships and dating, pornography, children's use of the internet, cyber bullying, online games and gambling, and deception and online crime will comprise the core elements of study.
Detailed Information MECM30018
|Level 3 - Capstone Subject|
|Perspectives in Global Media Cultures||12.5|
Perspectives in Global Media Cultures
This subject explores global media across different cultures. Students will engage with debates on different aspects of global cultures, including national cultural formations, institutional structures, media ownership, and transnational media. This subject also explores the theme of local resistance to global media representation, including appropriation of these by local audiences. By concentrating on the effects of globalization and new information technologies in and from different geographical regions, students of Global Media Cultures will broaden their understanding of the institutional and cultural contexts of global media. This subject addresses debates on globalization, includin...
Detailed Information MECM30002